Choosing a group email service can be tricky, whatever you choose impacts all the people in your group and nobody want to keep switching between services, you need something you can trust.

Below is a comparison of the leading group email platforms so you can see which features are supported by whom.

Gaggle Mail


Wild Apricot

Google Groups
Typical Annual Cost
300 Members
$300 $321 $250
+ $1,350 Bandwidth
$540 Free
Setup Cost Free Free $500 Free Free
Virus Protection
Searchable Archive
Quick Import Members
Drag and Drop
Use Your
Own Domain
No Advertisement
No Tracking
Incognito Mode

Comparing features only really tells half the story, below is a more subjective comparison of the different group email providers highlighting their strengths, weaknesses and target markets.

The Cost of Free

One of the main decisions to make when you’re choosing a email discussion list has to be free or paid. Both Google and Yahoo! offer a Groups product which provides group email functionality along with other group communication features, discussion forums etc.

To make these free services pay, you will have to put up with popup ads appearing next to your message and also the content of your messages being read by Google or Yahoo so they can better target those ads at you. There are also restrictions about having to have a Google or Yahoo account to use their products.

If you’re not concerned about the privacy implications and requiring a Google or Yahoo account is not a problem for your members then both make a solid option.

Enterprise Scale

If you’re prepared to pay for your email discussion list then there are plenty of options. The granddaddy of them all is Listserv from LSoft. Listserv has been around for decades (it pre-dates the web) and is used by thousands of organisations managing groups with millions of members, if it’s scale you need then Listserv has to be your top choice. However, as you can see from the illustrated price above, around $1600 per year for just 300 members, this capacity comes at a cost.

For Everyone Else

If you don't have millions of members there are a few options to choose from. Gaggle Mail sells itself as the easiest way to setup up and run a group email list. It has a slick, intuitive interface that works great on all screen sizes. You can get your group up and running in seconds and your members will appreciate its simplicity and power. is another strong contender with a similar feature set to Gaggle Mail and also offers support for large groups, it has a plain but functional UI. Also there’s which can operate and the same kind of scale as a Listserv with lower cost but also less pedigree.

Others worth mentioning are EmailDodo which takes a cheap and cheerful approach, it’s quite limited in features and has a basic UI but it is good value. is interesting; it provides group email along with other group tools, it feels slightly unfinished but does offer a wide range of features and exposes a public list of all available groups.


In conclusion if you run thousands of groups for hundreds of thousands of members and you have the budget choose Listserv by LSoft.

However, if you’re running from one to one hundred groups with up to 50,000 members, then in terms of pure simplicity and power Gaggle Mail takes a lot of beating.

You can try Gaggle Mail for free with a 14 day no credit card required trial. Then groups start from as little as $2.50 per month.