Email is easy to understand — you have an email address where anyone can send you a message.

Group email is not much more complicated.

A group has an email address and whenever an email is sent to that address everyone in the group receives the email. Pretty simple.

A group email provider (like Gaggle Mail) is just a service which gives you a way to maintain the list of people in a group and handles receiving and forwarding on emails sent to the list.

Small groups love email; bowling teams, e-sports leagues, residents associations, poker groups. They all use email to stay in touch, arrange the next meet up and discuss maters of the day.

When it comes to digital communication email is the lowest common dominator. When starting a new group with a diverse membership you don’t ask for everyones Twitter handle or Snapchat name, you ask for their email addresses. Done.

Being able to centrally manage the membership of your group is a real boon. Everyone always knows where to send a message if they want to reach everyone who is currently in the group. If ten people join or twenty people leave the group it doesn’t matter, you just email your group address. You also don’t have to worry about someone not hitting Reply-To-All since there’s only ever one address to use you can’t go wrong.

Beyond the convenient management of group members, using a group email list service has other benefits. They can archive all your messages and make them instantly searchable so you always have a record of what’s been said. This is especially useful when dealing with more structured groups e.g. minutes of club meetings.

A group email list service can also help out with the deliverability of message. They can track what’s being delivered and what’s not and then alert the group administrators to double check members addresses or get members to check their spam folders.

A good email list provider will also allow members to sign up directly to the list via the web. A dedicated link can then be distributed to a wide group of people who can decide to join the group or not.

Email lists providers should be transparent to the members they serve and should empower the group administrators to easily manage the list.

All these qualities and features make managing a group email list very easy; adding/removing members, tracking deliverability, searching old messages, configuring the appearance of message.

It’s all a breeze with Gaggle Mail.